Toshiba Lifestyle Appliances unveils its latest products in the Kingdom of Saudi Arabia in partnership with Abdul Latif Jameel Electronics

Toshiba, the leading brand in the field of home appliances, showcased its cutting edge premium line up for 2023, in the event held at Park Hyatt Hotel in Jeddah on 12th March 2023, in the presence of top 70 retail partners.

“Toshiba Lifestyle appliances are the product of choice when looking for high-quality home appliances in Saudi Arabia. Our products are manufactured with relentless attention to detail, prioritizing consumer needs and providing convenience that they deserve. We are delighted to introduce the latest line up of Toshiba appliances that represents the perfect combination of quality and innovation, and we are confident that it will exceed the expectations of our customers in Saudi Arabia." said Mr. Scott Fu, President for EMEA of Midea Group."

Toshiba has been one of the pioneers in the modern technology sector since 1875, which established Japanese manufacturing leadership across the world. Throughout its history of more than 147 years, the company has attracted outstanding engineers and designers, who enabled it to produce various first-of-a-kind products for the world.

Based on the founder’s heritage and vision, the deeply rooted Japanese values of craftsmanship and attention to the last detail, forms Toshiba’s future product line-ups, providing global consumers with high-end home appliances.

"We are thrilled and honored to continue our long-standing partnership with Toshiba. Our collaboration has always been more than just a business relationship. It's a partnership built on trust, mutual respect, and a shared passion for excellence. Our commitment to providing premium products is unwavering, and we will always strive to exceed the expectations of our quality-driven consumers." said Mr. Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

Abdul Latif Jameel Electronics, in cooperation with Toshiba, continues to innovate and enhance its product offerings, value-added services, and support facilities to strengthen its reputation as the destination of choice for home appliances in Saudi Arabia.

Toshiba plans to leverage the product launch event as an opportunity to reinforce its ties with key home appliance dealers across Saudi Arabia, while also showcasing its commitment to innovation and design. The company's dedication to excellence is reflected in the new range of Toshiba home appliances, such as the side by side refrigerator with Wifi connectivity, which has already received the prestigious Red Dot and Good Design awards for its innovative and functional design.

"We are excited to be working with Toshiba to bring the new Toshiba product range to market, and we are confident that it will set new standards for quality and innovation in the home appliance industry." added Mr. Sandeep Saihgal, Managing Director of Abdul Latif Jameel Electronics.

The event was a success, and attendees had the opportunity to see the new Toshiba home appliance range up close. The launch was accompanied by product videos highlighting the innovative features of each appliance.
For more information: TOSHIBA / ALJE